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The way they see you | Passion Profits Consulting

The way they see you

Posted on May 25, 2010

Today I saved a turtle by moving him away from oncoming traffic to the side of the road. I pulled my car to the curb, got out, and used the edge of a box cover to move him safely to the grass. Two people, one in another car and the other a pedestrian, walked by and smiled. In their eyes, I am an animal lover, a do-gooder. I am for the most part so their perceptions were accurate.

Three hours later I was discussing some work with a prospective client. The company is asking me to build their brand through traditional and new (social) marketing channels. He asked why I had not updated my own blog and why he couldn’t easily find me when Googled. His perception: I’m not walking my talk. My retort and, it’s true, is that I put my clients’ work before my own. Quickly, though, I realized that my brand IS my clients’ brand and therefore what I present for myself is an extension of the business and the brand they look to build. The commitment I make to my clients includes the commitment I must make to myself.

Bottomline is that the client relationship is precious. It’s built on perceptions, truths, commitments, and results. Today, as marketing moves from a world of direct mail and transactions to relationships and experiences, my business is your business.

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This blog reports on events, news, and ideas in the marketing, strategic alliance, business development, and nonprofit spaces. The posts are authored by Dawn Baron. Your comments are welcome. If you would like to discuss these posts or learn more about how Passion Profits Consulting can help improve your nonprofit or small business, please contact Dawn Baron at dawn@passionprofitsconsulting.com.

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