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Russo Rights, LLC, chooses PPC to broaden business | Passion Profits Consulting

Russo Rights, LLC, chooses PPC to broaden business

Posted on June 3, 2011

Passion Profits Consulting will be working with Russo Rights, LLC, to improve its brand and web presence with the intent of gaining more international attention. Russo Rights’ president, Cat Russo, with more than 25 years experience in publishing, is a proven strategic and tactical leader in non-profit/association publishing and management, a driver of new and innovative content, and a successful product and people manager with a winning track record at attaining revenue and lowering expenses. At Russo Rights, Cat offers knowledge, ability, experience, and connections in publishing, especially around subsidiary rights, distribution, and licensing of published content. The revenue stream created by the opportunities RussoRights presents to clients can increase gross content sales by 40 percent or more above print sales, and extends the life-cycle of published content to 5+ years rather than 18 – 24 months. To learn more about Russo Rights, visit www.russorights.com.

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This blog reports on events, news, and ideas in the marketing, strategic alliance, business development, and nonprofit spaces. The posts are authored by Dawn Baron. Your comments are welcome. If you would like to discuss these posts or learn more about how Passion Profits Consulting can help improve your nonprofit or small business, please contact Dawn Baron at dawn@passionprofitsconsulting.com.

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