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Expert who? | Passion Profits Consulting

Expert who?

Posted on May 26, 2010

Everyone wants a social media expert to design for them a killer social media strategy. However, like e-learning which ten years ago was the trend in training and education, the phrase “social media” is hot but at some point should just become part of the recipe as opposed to the cake out of the oven. Social media is simply a way to mass market - another way to reach people that doesn’t typically carry the costs of print and mail.

I am no social media expert but I do know that there are people who exist on the other side of a fan page, a blog, a virtual community, and a Google search  - and my job as a marketer is to get you in front of those people as well as the people who still walk to their mailboxes. So just a tip for all of you - especially the small business owners who are dazzled by the possibilities of social media - find a marketing professional who has a proven track record in traditional marketing and has evolved his or her approach to include social media as a channel to reach more people. Let that person find a SEO “expert” to code your site, link you blogs, and design a website with a flexible back-end so that you can be ready to jump on the next tech ride.

Here is a a nice piece that will help you get your head around the idea of a social media expert, http://www.conversationmarketing.com/2009/07/10-questions-for-social-media-experts.htm. It’s funny and light but reinforces the fact that you need more than a social media expert to grow your business. You need a marketing professional with an understanding of social media who makes no promises about how social media will make you Twitter’s next Britney Spears but who incorporates, without specific request or a second thought, a social media component to your marketing plan.

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This blog reports on events, news, and ideas in the marketing, strategic alliance, business development, and nonprofit spaces. The posts are authored by Dawn Baron. Your comments are welcome. If you would like to discuss these posts or learn more about how Passion Profits Consulting can help improve your nonprofit or small business, please contact Dawn Baron at dawn@passionprofitsconsulting.com.

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